Yesterday I received an email from a customer. Someone who is a great physician leader.
The prospect of more customer involvement is always exciting for a startup CEO. We have lots to think about, lots to do.
But… The letter was really cool. I said a lot of nice things about us.
“So again, thank you for this product but more importantly, for your authentic approach and your true care for our success.
With sincere gratitude and regards,”
When they see how much you care about their success…
It means a lot.
Gravity is one of the four fundamental interactions of nature. While gravity isn’t something we see, it’s effects are realized everyday. A deep understanding of how gravity works has enabled mankind to bend time. Commercial flights and freeways are everyday examples of bending time by a more scientific understanding of gravity. Of course humans have intuitively and by default understood the importance of gravity, it’s when we learned about the deeper structure things really took off.
For organizations, forces of gravity are the values and archetypes embedded in your culture. Much of the ‘magic pixie dust’ is often latent or uncovered hidden deep in the implicit knowledge only expressed unconsciously. Bu’t what if there is a way, a scientific methodology to clarify, organize and understand these cultural assets and disseminate them, easily?
(Insert plug for PathwaysTV)
Think of the implications when your organization clearly understands and connects to your deeper purpose through the connective tissue of their own value system. Everything is more productive and efficient when personal interest is engaged in meaningful pursuit. It’s an important distinction to note that as humans we give our experiences meaning, but meaning can also be ascribed by a collective group. Connecting is a human process and engagement is connecting with purpose. Communication is the catalyst for action, meaning and purpose. Some conversations are better with time.
Attracting people to your quest by providing them an opportunity to learn from you what is important to them, (think about that) unhindered by distractions in the physical world is a formula for real human engagement. The formula has been used for a long time. Unleashing this formula for organizations is new and the results are amazing!
It’s a great time to be alive, I believe we are only in the infancy of what is possible with the tools we have at our fingertips today!
“In all chaos there is a cosmos, in all disorder a secret order.” ~ Carl Jung ~