Wow, what a run… I have never filmed so many people in one day!! 16 Physician leaders at Fairview Health. As an entrepreneur this organization makes a lot of sense. Leaders and physicians alike see these turbulent times in healthcare as an opportunity to be part of the change instead of having it handed to them.
What makes sense? The business model is more natural, humanistic, and woven into the fabric of each community it serves. This is a fundamental shift in physician thinking. For those unfamiliar with healthcare the old method of a physician showing up to clinic and treating symptoms has moved at Fairview. The new model is more proactive, more holistic, thinking about the patient before arrival and in some cases before they have an appointment. They are even seeing patients online. Some of these things may sound normal to the rest of business, but to healthcare it is serious innovation. A paradigm shift in thinking.
It is not without it’s flaws, nothing is but anyone in healthcare has to applaud the effort and seriously great care results Fairview provides. Entrepreneurs (real ones), constantly push the envelope and are responsible for most innovation today. Large companies keep on the cutting edge by purchasing smaller entrepreneurial organizations. Fairview is a shining example of a larger organization innovating at impressive levels.
Other things that were very impressive: Fairview doctors are real doctors, and people. Most of the physicians I interviewed are involved in their community. They look at a rash when they see them in the grocery store (yes they know their patients well), they attend town hall meetings, and school sporting events. They care about the overall health of the community, not just turning clinic hours for a paycheck.
What was totally exciting: I interviewed physicians and providers who loved what they do so much it was contagious!
Impressed by: Lynne Peterson. This is one outstanding woman who should be running strategy for talent acquisition. She “gets” building a company! She is one of the very few people I know who understand that recruiting is not a process. This means, don’t try to match bodies to paper requisitions. Great people build great companies, bad matches hurt.
Large organizations usually miss how much capital someone as integral as Lynne has saved them, how many of their greatest physicians had a great impression of Fairview because her team is on top of it’s game. She knows the physicians she helped bring on and is excited about their life like these physicians are about Fairview patients, she totally understands and resonates the Fairview culture.
There is much more I could say about Fairview, Lynne and Minneapolis.. Maybe at a later date.